In general, package printing is a healthy and prospering industry. However, the market share of gravure printing isn’t growing as fast as flexo or even offset or digital. In some markets, it’s even shrinking since flexo had made, in part, giant leaps forward in terms of printing quality, efficiency, and cost reduction. While gravure is still considered a printing process with the best printing quality and repeatability, it struggles with shorter run lengths of printing jobs and requires rapid turnaround times. In some cases, gravure is simply not the economical choice.