Printpack announces investment in digital printing

Printpack announced that it invested in digital printing technology which will enable brand managers to create and produce flexible packaging that can be customized. Karen English, Market Development Manager at Printpack, said that their press allows them to better serve the trend of mass customization in consumer goods and helps their customers stand out on the shelf. She added that the press also offers a cost-effective solution to suit the needs of small to mid-sized manufacturers.